Alfresco folder templates implement just a simple deep copy including rules and metadata. There is no support for a placeholder replacement mechanism. As a work around you could run a script afterwards by walking thru the copied tree to rename folders based on self defined conventions.
If you're looking for somthing more advanced we have a solution (ecm4u Filing ) which doesn't create the folder hierarchy in advance but let Alfresco create the required folder structure on the fly based on the file's metadata and/or external context data. You could define multiple filing rules for different conditions which defines the path and metadata in a placesholder config which has acces to metadata, scripts and external data. Please check blog article describing Dynamic Filing (File Plans)